Discuss your project
/ Selected Work

Strategy decided. Work delivered. Outcomes visible.

Every project here began with a positioning decision — a specific answer to why anyone should care about this brand. The work is the proof.

Wide shot of a campaign billboard in situ on a city street at dusk, clean sans-serif headline visible, ambient urban light, photographed from street level looking up at a slight angle
Wide shot of a campaign billboard in situ on a city street at dusk, clean sans-serif headline visible, ambient urban light, photographed from street level looking up at a slight angle
Medium shot of a product launch event space — branded environmental graphics on deep navy walls, spotlit product display on a plinth, clean empty foreground, controlled event lighting
Medium shot of a product launch event space — branded environmental graphics on deep navy walls, spotlit product display on a plinth, clean empty foreground, controlled event lighting
Close-up of a laptop screen displaying a social media analytics dashboard with clean data visualisations, hands resting on keyboard in foreground, daylight from the left, shallow depth of field
Close-up of a laptop screen displaying a social media analytics dashboard with clean data visualisations, hands resting on keyboard in foreground, daylight from the left, shallow depth of field
— Integrated across disciplines

Projects that moved markets

Brand Identity
Advertising Campaign
Events & Experiential
Digital Growth

Meridian Consumer Goods

Vantage Financial

Orion Tech Launch

Kova Wellness Brand

Integrated campaign across OOH, digital, and press — repositioned a legacy finance brand toward a younger professional segment in eight weeks.

End-to-end experiential strategy for a hardware startup's market entry — 400 qualified prospects attended; 60 press mentions in 72 hours.

Digital strategy and content system built from scratch — organic reach tripled in six months; acquisition cost dropped below the category benchmark.

Full brand architecture from naming through launch — new positioning anchored a 34% lift in unaided awareness within the first quarter.

Medium shot from behind of a strategist reviewing printed brand guideline spreads pinned to a wide cork wall, fine annotations visible, even cool studio light, no faces shown, deep navy wall behind the cork board
Medium shot from behind of a strategist reviewing printed brand guideline spreads pinned to a wide cork wall, fine annotations visible, even cool studio light, no faces shown, deep navy wall behind the cork board
▸ Proof over process

Each project is a deliberate answer

The brief names the problem. The strategy names the positioning. The work makes it visible in market. Case detail is available on every project — problem, decision, outcome.

Discuss your project

Your brand problem deserves a direct answer

Bring the brief — or just the question. One conversation is enough to determine whether there is a strategy worth building.

AM Brand Lab

One strategist. Full ownership. Long-term results.

Start a conversation

ajoy@ambrandlab.com

Available globally, working remotely

Respond within one business day

(C) 2026 AM Brand Lab-One strategist. Full ownership. Long-term results.

Home-About-Services-Work-Insights-Contact